Sustainability
For her forthcoming album, Billie EIlish will be releasing a limit of 8 variants of vinyl through her website as well as all major retailers including Target, Amazon, and Walmart; each on the same day, containing the same track-listing across the board and all produced with the most sustainable practices available. The standard black variant is made from 100% recycled black vinyl. The remaining 7 colored vinyl will be made from ECO-MIX or BioVinyl. The former is created using 100% recycled compound made of leftovers from any color which cannot otherwise be used. These pieces are recycled and re-used for production of future discs; therefore, every disc will be unique and look different from the last. Additionally, Billie is using recyclable compound for her single LP colors, collecting all first run scraps to re-use for additional runs later. BioVinyl helps reduce carbon emissions by 90% vs. virgin vinyl by using non-fossil fuel materials like used cooking oil or industrial waste gases while maintaining the same audio and optical quality as conventional vinyl.
All vinyl packaging is made from FSC® certified recycled paper/boards made 100% from post-consumer waste and recycled pre-consumer fibers. The ink used is raw plant-based and water-based dispersion varnish. In place of shrink-wrap, the sleeves are 100% recycled and re-usable. For shipping, all finished goods are packaged and shipped to depots in up to 93% recycled and 100% recyclable shipping boxes.
Cassette shells will be made from recycled shell pieces that are ground down and re-used to make new cassette shells. Absolutely no plastic cassette boxes will be used; instead FSC certified eco-friendly stock to make o-cards will be used in their place. Compact Disc packaging will be made from softpaks, with zero plastic jewel boxes. All softpaks will be made from FSC Certified stock with 100% renewable fibers and up to 30% post-consumer recycled fibers that are 100% recyclable.
Recognizing sustainable design as an imperfect journey of efforts, Billie is using a range of solutions as she works with her team towards constant improvement. All merchandise clothing uses residual dead stock from prior productions, organic or recycled polyester or cotton, non-toxic dye inputs and intentional design processes for circularity, reduced climate impact and regeneration to reduce harm to people and planet. Posters are made from 100% recycled paper.
Responsible Materials
Billie prioritizes organic and recycled fibers wherever possible across merchandise.
For vinyl releases, select records are pressed using Eco-Mix — a 100% recycled compound made from leftover vinyl flash and excess color that would otherwise go to waste. Each disc is unique, with natural variations created through the recycling process.
Across merchandise and music formats, materials are selected with longevity and lower environmental impact in mind.
Thoughtful Production & Packaging
Billie works with production partners who align with her environmental standards, continuously evaluating how materials are sourced, manufactured, and distributed.
Packaging is approached with the same care — minimizing excess and prioritizing recyclable and lower-impact materials wherever possible.
Examples include:
FSC® certified recycled paper and board
Plant-based inks and water-based coatings
Recyclable, shrink-wrap-free sleeves
Shipping boxes made with up to 93% recycled material
Giving Merch a Second Life
Through ongoing upcycled initiatives, past tour merchandise and excess materials are repurposed in collaboration with sustainability-focused partners. Rather than discarding product, Billie’s team looks for ways to extend its life and reduce waste.
Collaborations include:
LOST LOVE — transforms previously worn garments into one-of-a-kind pieces using 100% post-consumer materials, produced in the USA through a zero-waste approach.
SUAY — repurposes post-consumer textiles through fully circular recycling programs, diverting millions of pounds of material from landfill and extending the life of existing garments.
Tour Impact & Environmental Partnerships
TOURING RESPONSIBLY
Billie’s sustainability efforts extend beyond merchandise.
Her tours integrate environmental strategies across routing, waste reduction, and fan engagement.
In Partnership with Support + Feed
Billie works closely with Support + Feed, a nonprofit founded by her mother, Maggie Baird, focused on climate action and food insecurity through plant-based initiatives.
Support + Feed has collaborated on tour routing and environmental activations across recent tours.